Fresh, by design.
Fresh Mobile company style guide · Version 1.0 · October 2026
A simple, professional identity for mobile detailing. Use this guide across the website, business cards, vehicle graphics, flyers, and social media.
The identity
Company name: Fresh Mobile
Descriptor: Auto Detailing
Tagline: Your car. Only fresher.
Logo rules
- Use the F-and-spark symbol with the wordmark. The symbol may stand alone as a social avatar or favicon.
- Keep clear space at least half the symbol’s width on all sides. Minimum full logo width: 180 pixels on screen or 45 mm in print.
- Use deep green on light backgrounds; mint or white on dark backgrounds. Never stretch, rotate, outline, or add shadows.
- Keep “FRESH MOBILE” uppercase in the logo. In body copy, use “Fresh Mobile.” Place the descriptor below the name.
Color palette
Use clean white for most layouts, deep green for strong brand moments, and mint for primary calls to action. Soft evergreen supports secondary text on light backgrounds. Use dark text on mint; avoid white text on mint.
Typography
| Role | Typeface | Usage |
|---|---|---|
| Headings & logo | Manrope ExtraBold / 800 | Short, confident headings. Tight spacing, never below −0.04em. |
| Body | Manrope Regular / 400 | 16–18 px on web, line height 1.6. Keep paragraphs short. |
| Buttons & labels | Manrope Bold / 700–800 | 14 px or larger. Sentence case. Describe the action clearly. |
| Fallback | Arial, sans-serif | Use when Manrope is unavailable in office software. |
Photography
- Show clean vehicles, polished paint, crisp wheels, glass, and natural reflections. Favor uncluttered backgrounds and daylight or soft garage lighting.
- Use a mix of whole-car views and close details. Consistent 4:3 crops work well in galleries; give hero images room around the vehicle.
- Keep edits realistic. Avoid excessive saturation, fake shine effects, or heavy filters.
- The website gallery uses 5 illustrative example photos. Replace them with actual Fresh Mobile job photographs before calling the gallery “Completed work.” Never describe reference photos as customer projects.
- Obtain permission for customer photography. Crop or obscure license plates and personal details where appropriate.
Brand voice
Friendly, clear, confident. Lead with the result and make the next step easy. Use everyday language, short sentences, and direct pricing.
| Use | Avoid |
|---|---|
| “Your car. Only fresher.” | “The world’s best detailing experience.” |
| “Standard detailing — $120.” | Vague “starting at” prices when a fixed price is intended. |
| “Call or text to arrange your detail.” | “Booked!” before an appointment is confirmed. |
| “Send your vehicle make and model.” | Unconfirmed services, guarantees, reviews, or turnaround times. |
Business details & offers
| Item | Approved information |
|---|---|
| Business name | Fresh Mobile |
| Service | Mobile auto detailing |
| Standard detailing | $120 |
| Large vehicles | $180 |
| Call or text | 516-303-6281 |
| mraia2844@gmail.com |
Confirm before adding: service area, working hours, package inclusions, water/power requirements, booking policies, and vehicle-size definitions.
Application example
Your car. Only fresher.
Standard detailing $120 · Large vehicles $180
Call or text 516-303-6281
mraia2844@gmail.com
Layout & digital use
- Give photos generous space. Align content to a clear grid. Use 8 px spacing steps and restrained 4 px corners.
- Use solid mint or deep green buttons with at least a 44 px touch target. Keep call, text, and email actions easy to find.
- On social posts and flyers, use one car photo, one short headline, the appropriate price, and the phone number.
- Maintain 4.5:1 contrast for body text and provide visible keyboard focus and descriptive photo text.
Design references
Research references: Spiffy for direct contact and a clear next step, and DetailXPerts for automotive service presentation. This identity and layout are original; no competitor claims or customer work are reused.